This workshop is designed to help small business owners create content, grow their audience, and build an engaged online community.

To get the most out of this workshop, we recommend that attendees come prepared with a clear idea of their target audience and what makes their brand or business unique. If possible, please try creating a TikTok video beforehand—even if you don’t post it—you can bring any questions or challenges you’ve encountered.

Here’s a quick overview of what we’ll cover:

• Recap of Workshop 1 – A refresher on TikTok’s key features.

• Essential Tools for Filming & Editing – What you need to create quality content.

• Content Planning Strategies – How to develop a consistent posting plan tailored to your business.

• Filming & Editing 101 – Basics of creating engaging TikTok videos.

• Engagement & Community Building – How to foster meaningful interactions with your audience.

• TikTok Analytics Overview – Where to find key insights (without overcomplicating it).